ROCKNE’S PUB BRAND IDENTITY 2020

THE UNIVERSITY OF AKRON (STUDENT)
GRAPHIC DESIGNER
INDESIGN, ILLUSTRATOR, PHOTOSHOP
PRINT

This project is a brand identity design for Rockne’s a local Northeast Ohio chain featuring a wide variety of sandwiches and pub food as well as a selection of cocktails and draft beers. Rockne’s is a family friendly brand, and thus demands an inviting branding aesthetic. The visual aesthetic is based primarily around the versatile use and application of the burger logo in combination with low-key value range photography to simulate a pub atmosphere, and areas of flooded color where appropriate.