BROWN-FORMAN ANNUAL REPORT 2019

THE UNIVERSITY OF AKRON (STUDENT)
GRAPHIC DESIGNER
INDESIGN, ILLUSTRATOR, PHOTOSHOP
PRINT

This project is an annual report design for Brown-Forman based on the content of their 2018 annual report. Brown-Forman is a conglomerate alcohol and spirits company, featuring popular brands like Jack Daniel’s. Such a historic company (founded in 1870) demands an annual report that is elegant and mature, representative of their overall brand identity. This look is achieved through a combination of classic serif type used in combination with a modern sans serif, as well as a minimal earth-tone palette with a vibrant orange highlight color, with photography treated such as to incite a classical, vintage feel.