WOLF & PFLAUM REBRAND 2019
THE UNIVERSITY OF AKRON (STUDENT)
GRAPHIC DESIGNER
INDESIGN, ILLUSTRATOR, PHOTOSHOP
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This project is a simple rebranding of Wolf & Pflaum Certified Public Accountants, a local accounting firm offering all basic accounting services. The new brand is modern and somewhat minimal, featuring an abstracted abacus as the primary logo mark. An inviting color palette makes the firm seem approachable and friendly rather than intimidating and overly official while still maintaining a clear sense of professionalism.